Chicken-30Consequentialism. Now there’s a big word for you.

Apparently, it’s ‘the doctrine that the morality of an action is to be judged solely by its consequences.’

So it doesn’t matter how you get there as long as the end result is morally acceptable.

So, having found this big word, the chookwatchers have to now manipulate and squeeze it into an article that makes them look smart by contriving an application of this big word to their pet target groups.

However, to achieve this, the chookwatchers have to make some concessions to inaccuracy, but, in their world, the end justifies the means, surely, if they manage to defame their quarry.

And it turns out that, amazingly, all their favourite targets can be included under an umbrella of consequentialism – or so they contrive.

I wonder if there is a big word for finding an impressive saying or word and fitting a false narrative around it.

If there is, the chookwatchers are surely the masters of this device.

Of course, they then have to embellish their new found big word with a number of unconnected, unrelated examples that make them look as if they’ve done some research and know what they’re talking about.

Then they add the names of the churches and ministers they want to include under their big word heading, as if this in itself is evidence enough to prove their point.

There must be a word for this.

Regardless, they are the virtuoso players in the art of eisegisis, that’s for sure. Eisegisis is ‘the process of interpreting a text or portion of text in such a way that the process introduces one’s own presuppositions, agendas, or biases into and onto the text’.

According to the same wikipedia, it’s commonly referred to as ‘reading into the text’. ‘The act is often used to “prove” a pre-held point of concern to the reader and to provide him or her with confirmation bias in accordance with his or her pre-held agenda.’

Confirmation bias. Well that would fit the bill nicely. Every big word they see will likely be used to confirm their own bias or preconceived ideas.

Not satisfied with one big word to play with, the chookwatchers even managed to throw in another big word – ‘Machiavellian’ – and in the same article too, which is almost impressive.

This turns out to mean ‘cunning, scheming, and unscrupulous, especially in politics’.

Cunning, scheming and unscrupulous. Look, it’s not for me to point any fingers, but…

How does the advice go – about avoiding judging others because, by that judgment, you will also be judged, and you’ll be measured with the same measure you mete out?

Calumniation. Now there’s an interesting big word for the chookwatchers to chew on.